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Listening Blog

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  Social Listening: What People Are Saying About Nike Why I Chose Nike I chose Nike for this assignment because it is a brand I see and use all the time. Nike is everywhere—on Instagram, TikTok, and in real life. Over the past month, I noticed a lot of people talking about Nike online, especially about athletes, product availability, and the messages they share in their ads. Since Nike has such a big social media presence, it made it easy to see real customer opinions and reactions. Nike is also known for strong marketing, so it connects well with what we’ve been learning in class.   Background on Nike Nike is a global company that sells athletic shoes, clothing, and sports equipment. Their main goal is to inspire people to be active and confident, whether they are professional athletes or just regular people. Nike’s slogan “Just Do It” shows that the brand is about motivation and pushing yourself. Nike’s value comes from combining performance, style, and emotional marketing. ...
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Marketing in The News Blogs

  Marketing in the News: McDonald’s Uses Nostalgia to Bring Back Pokémon Happy Meals I chose this article because McDonald’s has always been a big part of my childhood, especially the Happy Meals. When I saw that McDonald’s is planning to bring back Pokémon Happy Meals, it caught my attention right away. Pokémon was also a big part of growing up for many people, so I thought it was interesting how McDonald’s is using memories from the past to market its food today. I wanted to learn more about how nostalgia marketing works and why companies use it. Here is the article I used :  https://www.thestreet.com/restaurants/mcdonalds-brings-back-a-beloved-childhood-favorite-in-2026-pokemon-happy-meal?utm The article explains thateMcDonald’s is expected to bring back Pokémon-themed Happy Meals in 2026 to celebrate the 30th anniversary of Pokémon. The promotion would likely include collectible Pokémon cards, toys, and special packaging. McDonald’s has done similar promotions in the past,...
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Logans Blog

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  I’m studying business marketing and took this class to get a better understanding of how people think, what influences their choices, and how strong marketing strategies are built. I’ve always been drawn to the mix of creativity and strategy in this field, and I’m hoping to use those skills in my future career. Sports are a big part of my life, especially tennis, and I’ve been a loyal Patriots fan for years, hoping they win another Super Bowl this year. I also love traveling, whether it’s exploring new cities or finding places with great food and culture. Outside of school, I like staying active and taking care of my growing plant collection, which has become a relaxing part of my routine.
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