Logan Miller Blog

  Marketing in the News: McDonald’s Uses Nostalgia to Bring Back Pokémon Happy Meals I chose this article because McDonald’s has always been a big part of my childhood, especially the Happy Meals. When I saw that McDonald’s is planning to bring back Pokémon Happy Meals, it caught my attention right away. Pokémon was also a big part of growing up for many people, so I thought it was interesting how McDonald’s is using memories from the past to market its food today. I wanted to learn more about how nostalgia marketing works and why companies use it. Here is the article I used :  https://www.thestreet.com/restaurants/mcdonalds-brings-back-a-beloved-childhood-favorite-in-2026-pokemon-happy-meal?utm The article explains thateMcDonald’s is expected to bring back Pokémon-themed Happy Meals in 2026 to celebrate the 30th anniversary of Pokémon. The promotion would likely include collectible Pokémon cards, toys, and special packaging. McDonald’s has done similar promotions in the past,...

  I’m studying business marketing and took this class to get a better understanding of how people think, what influences their choices, and how strong marketing strategies are built. I’ve always been drawn to the mix of creativity and strategy in this field, and I’m hoping to use those skills in my future career. Sports are a big part of my life, especially tennis, and I’ve been a loyal Patriots fan for years, hoping they win another Super Bowl this year. I also love traveling, whether it’s exploring new cities or finding places with great food and culture. Outside of school, I like staying active and taking care of my growing plant collection, which has become a relaxing part of my routine.