Listening Blog
Social Listening: What People Are Saying About Nike Why I Chose Nike I chose Nike for this assignment because it is a brand I see and use all the time. Nike is everywhere—on Instagram, TikTok, and in real life. Over the past month, I noticed a lot of people talking about Nike online, especially about athletes, product availability, and the messages they share in their ads. Since Nike has such a big social media presence, it made it easy to see real customer opinions and reactions. Nike is also known for strong marketing, so it connects well with what we’ve been learning in class. Background on Nike Nike is a global company that sells athletic shoes, clothing, and sports equipment. Their main goal is to inspire people to be active and confident, whether they are professional athletes or just regular people. Nike’s slogan “Just Do It” shows that the brand is about motivation and pushing yourself. Nike’s value comes from combining performance, style, and emotional marketing. ...